The Ascott Limited is one of the world’s leading international lodging owner-operators, with a strong portfolio of serviced residences, hotels, and co-living spaces under globally recognized brands such as Ascott, Citadines, Somerset, lyf, and Quest. Known for its expertise in extended-stay and serviced apartment hospitality, The Ascott provides both business and leisure travelers with stylish, functional, and comfortable accommodation solutions across key global cities.

Why Partner with The Ascott?

Partnering with The Ascott offers investors the chance to tap into one of the fastest-growing segments in the hospitality industry—serviced residences and extended stays. With demand rising from expatriates, corporate travelers, and long-term guests, Ascott’s operational model delivers high occupancy rates and consistent revenue streams.

Global Reach and Brand Strength

Operating in over 200 cities across more than 40 countries, The Ascott has built an unparalleled global network. Its multi-brand strategy allows for flexible positioning across market tiers, from luxury residences to mid-scale hotels, ensuring maximum reach and return on investment.

Investment Model & Financial Considerations

The Ascott offers both franchise agreements and management contracts, making it attractive for a range of property owners.

• Franchise Fees: Typically range between 5% – 7% of gross room revenue, depending on brand tier and location.
• Initial Investment: Development costs vary widely based on property size and local market conditions, but serviced residences under The Ascott brand can start from $8 million USD for mid-scale projects, with luxury developments requiring $20 million USD+.
• ROI Potential: Strong long-stay demand drives stable revenue streams and reduces guest turnover costs.

Competitive Edge

• Diverse portfolio across multiple price points
• Strong loyalty program (Ascott Star Rewards) to drive repeat bookings
• Proven expertise in long-term stay operations
• Global marketing and sales distribution network

Conclusion – How HotelFranchiseMaster.com Can Help

Bringing The Ascott brand to your city involves more than just construction—it’s about creating an experience that meets the demands of today’s global travelers. HotelFranchiseMaster.com provides end-to-end support, from market analysis and site selection to franchise negotiation and pre-opening strategy. We help ensure your property meets brand standards while maximizing profitability.

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