Safestay plc, the owner and operator of premium hostels across Europe, has announced its first-ever franchise agreement, marking a significant step in the group’s capital-light growth strategy. The deal, signed with Sycomore Entwicklungen, brings two properties in Austria’s famous alpine resort of Kitzbühel into the Safestay network. Rebranding in Kitzbühel Effective 1 September 2025, the…