Sonesta International Hotels is demonstrating strong growth in the first half of 2025, executing 31 new franchise agreements and opening 10 hotels, adding nearly 1,000 rooms to its portfolio. The expansion underscores Sonesta’s appeal to investors and developers seeking flexible and profitable franchise opportunities.

Keith Pierce, Sonesta’s EVP and President of Franchise & Development, stated:

“The continued growth in the first half of 2025, with 31 new franchise agreements, highlights Sonesta’s sustained momentum and our attractive value proposition for owners. We’re seeing continued demand across our diverse portfolio, which strengthens our existing owner relationships.”

Diverse Portfolio and Tailored Brand Offerings

Sonesta’s success comes from its flexible franchise standards and tailored brand offerings, meeting the needs of developers in different markets. Brian Quinn, Chief Development Officer, added:

“These 31 new agreements, spanning our distinct brands, along with the 10 recent openings, demonstrate our commitment to providing solutions that drive success for our franchisees and expand Sonesta’s footprint in key locations.”

The 10 New Hotels (H1 2025)

1. Sonesta Essential Baton Rouge – Baton Rouge, LA
2. Red Lion Hotel Charlotte – Charlotte, NC
3. Signature Inn Berkeley – Berkeley, CA
4. Americas Best Value Inn Donaldsonville – Donaldsonville, LA
5. Americas Best Value Inn Fredonia – Fredonia, NY
6. Sonesta Essentia Blue Springs – Blue Springs, MO
7. Sonesta Essential Overland Park – Overland Park, KS
8. Signature Inn Miami – Miami, FL
9. Americas Best Value Inn/Knights Inn Pilot Mountain (dual brand) – Pilot Mountain, NC

This strategic expansion highlights Sonesta’s ability to adapt its franchise model to different markets, offering owners a mix of midscale and value-oriented brands that cater to both business and leisure travelers.

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By leveraging our expertise, investors can capitalize on opportunities with Sonesta and other top hotel brands, ensuring long-term profitability and success.