Sonesta International Hotels Corporation is one of the fastest-growing hospitality companies in the U.S. and Latin America. With over 1,100 properties across 13 brands, Sonesta offers a diverse portfolio spanning luxury to economy, making it a powerful contender for investors seeking flexibility, scale, and international growth.

Why Choose Sonesta?

Sonesta is a multi-segment hotel company that has successfully combined heritage with innovation. Franchisees benefit from brand variety, proven guest loyalty through Sonesta Travel Pass, and a growing global footprint. With its master franchise partnership with GHL Hoteles extended through 2034, Sonesta continues to strengthen its presence in Colombia, Peru, Ecuador, Chile, and Argentina, signaling long-term stability and expansion.

Global Presence & Growth

Since entering Latin America in 1998, Sonesta has steadily expanded through strategic conversions and new builds. Today, the company is:

• The 8th largest hotel group in the U.S., with 100,000+ rooms
• Operating across 9 countries with 14 hotels in Latin America under GHL (Colombia, Peru, Ecuador, Chile)
• Positioned to grow further in both urban hubs and resort destinations, supported by GHL’s extensive network of 63 managed hotels across the region

The upcoming Sonesta Hotel Miraflores in Lima exemplifies the brand’s continued commitment to lifestyle-oriented, high-demand locations.

Investment & Financial Overview

Sonesta provides opportunities across multiple tiers—from economy and midscale to premium and luxury.

• Franchise Fee: Typically 4–6% of gross room revenue, plus marketing contributions
• Initial Investment: Ranges widely by brand and location, from $8 million (midscale) to $40 million+ (luxury)
• ROI Outlook: Strong in both business and leisure markets due to Sonesta’s diverse offering and aggressive expansion strategy

Brand Strengths

• 13-brand portfolio covering every major hotel segment
• Sonesta Travel Pass loyalty program with growing global membership
• Backed by Advent International and strong financial stability
• Proven growth engine in Latin America via GHL Hoteles partnership
• Flexibility for new builds, conversions, and adaptive reuse projects

Conclusion – How HotelFranchiseMaster.com Can Help

For developers and investors seeking a dynamic hotel partner with multi-segment opportunities, Sonesta delivers both scale and adaptability. With strong U.S. positioning and accelerating growth in Latin America, Sonesta is a brand on the rise. At HotelFranchiseMaster.com, we guide you through site selection, franchise negotiations, and operational strategies to ensure your Sonesta hotel achieves maximum performance.