Sheraton Hotels & Resorts, a flagship brand under Marriott International, is one of the most recognized names in global hospitality. Known for combining upscale comfort with strong business amenities, Sheraton operates in over 70 countries with more than 400 properties. The brand attracts both corporate and leisure travelers, making it a versatile investment choice.

With a history dating back to 1937, Sheraton has undergone significant modernization, introducing refreshed designs, open social spaces, and enhanced F&B concepts to align with the needs of today’s travelers.

Investment and Financial Overview

As part of Marriott’s portfolio, Sheraton offers the advantages of a world-class reservation system, powerful loyalty program, and global marketing reach.

• Initial Franchise Fee: $85,000 – $120,000 per property
• Total Investment Range: $50 million – $150 million+ (depending on location, size, and market positioning)
• Royalty Fee: 5% of gross room revenue
• Marketing/Reservation Fee: 3% – 4% of gross room revenue

Sheraton projects typically involve prime city locations, resort destinations, or large-scale convention hotels, catering to both domestic and international guests.

Why Choose Sheraton?

• Global Brand Recognition – Trusted by business and leisure travelers worldwide.
• Part of Marriott Bonvoy – Access to a massive customer base through Marriott’s award-winning loyalty program.
• Flexible Formats – Full-service hotels, resorts, and convention-focused properties.
• Strong Corporate Demand – Proven appeal to business travelers and MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• Ongoing Brand Evolution – Modernized designs and guest experience innovations.

How HotelFranchiseMaster.com Can Help

At HotelFranchiseMaster.com, we guide investors in:

• Evaluating market potential for Sheraton hotels
• Navigating Marriott’s franchise approval process
• Negotiating optimal franchise agreements
• Coordinating with Marriott’s architectural and operational teams
• Building long-term occupancy and profitability strategies

Partner with us to bring the Sheraton experience to your city — blending global hospitality heritage with modern traveler expectations.