Scandic Hotels is set to open a new franchise property in Florø, Norway, on December 1, 2025, marking its 19th franchise hotel across Sweden and Norway. The existing Comfort Hotel Victoria will be rebranded as Scandic Victoria Florø under a long-term franchise agreement with the Helle family, who will continue to operate the property.

Strengthening Presence in Western Norway

Florø, Norway’s most westerly city, will now host Scandic’s first local presence. With 97 rooms and meeting facilities accommodating up to 150 guests, the hotel has undergone extensive upgrades, positioning it as a modern, competitive hospitality offering in the region.

The partnership allows the Helle family to retain the property’s local charm while aligning with Scandic’s brand standards, marketing reach, and operational expertise.

Part of a Larger Nordic Growth Plan

Scandic Hotels has ambitious expansion targets: 40–50 new hotels and 10,000 rooms by 2030, with around 70% of developments in the Nordic countries. Franchising is central to this plan, enabling Scandic to enter new destinations efficiently and build strong local partnerships.

By combining Scandic’s brand power with local ownership experience, the chain is set to deepen its footprint in western Norway and beyond.

Key Facts – Scandic Victoria Florø

• Opening Date: December 1, 2025
• Rooms: 97
• Meeting Capacity: 150 people
• Franchise Partner: Helle family
• Region: Florø, Norway

Why This Matters for Hotel Investors

Franchising offers a proven path to growth and profitability. Local owners gain the benefits of an established brand while maintaining control over operations and guest experience. For investors exploring franchise opportunities in the Nordic region, Scandic’s expansion represents a strong option for long-term success.

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