Hotel Indigo, part of IHG Hotels & Resorts, is a vibrant boutique hotel brand designed to capture the spirit of each neighborhood it serves. With a focus on local culture, bespoke design, and personalized guest experiences, Hotel Indigo appeals to modern travelers seeking authentic and stylish stays.

Why Choose Hotel Indigo?

Hotel Indigo blends the flexibility of boutique design with the stability of a global hotel system. Each property reflects the local area’s unique character, while benefiting from IHG’s powerful marketing, distribution, and loyalty network through IHG One Rewards.

Global Presence & Growth

Since its launch in 2004, Hotel Indigo has grown to over 150 open properties worldwide with many more in the pipeline. The brand’s popularity is rising in both urban and resort destinations, making it a top choice for lifestyle-driven travelers.

Investment & Financial Overview

Hotel Indigo is an upper-upscale brand positioned in the boutique segment, offering strong returns in high-demand markets.

• Franchise Fee: Typically 5% of gross room revenue, plus marketing and loyalty contributions
• Initial Investment: $12 million to $30 million USD, depending on size, design, and location
• ROI Outlook: Higher ADR (Average Daily Rate) potential due to boutique positioning and strong brand appeal to upscale clientele

Brand Strengths

• Distinctive boutique identity backed by IHG’s global infrastructure
• Strong appeal to younger, experience-driven travelers
• Customizable design with local storytelling at its core
• Access to IHG One Rewards’ 100+ million loyalty members

Conclusion – How HotelFranchiseMaster.com Can Help

If you’re looking to own a design-forward, experience-driven boutique hotel franchise, Hotel Indigo offers an ideal blend of creativity and commercial strength. HotelFranchiseMaster.com can guide you from concept development and site selection to franchise negotiation and operational planning, ensuring your Hotel Indigo property is positioned for maximum profitability.