Hilton (NYSE: HLT) has announced the signing of DoubleTree by Hilton Madrid Principe de Vergara, a new franchise agreement with Key International. Scheduled to open in late 2026, the property will be managed by Panoram Hotel Management and located in Madrid’s upscale Salamanca neighbourhood, one of the city’s most sought-after districts.

A Prime Location in Madrid

The upcoming 155-room hotel will include king, queen, twin, single rooms, and suites, catering to both business and leisure travellers. Guests will enjoy a bar, restaurant, fitness centre, and 14 meeting rooms, creating a versatile environment for corporate events and conferences.

Salamanca, known for its elegant residences, luxury boutiques, and fine dining, positions the hotel within easy reach of Madrid’s landmarks, including the Prado Museum, Plaza de Cibeles, Retiro Park, and Auditorio Nacional de Música. Adolfo Suárez Madrid-Barajas Airport is just a 15-minute drive, making the property highly convenient for international visitors.

Strengthening Hilton’s Spanish Presence

Hilton has been rapidly expanding in Spain, with 44 operating hotels, 10 in the pipeline, and 8 currently open in Madrid. The new DoubleTree will be the second property under the brand in Madrid, joining DoubleTree by Hilton Madrid Prado.

Carlos Miró, Hilton’s managing director of development for Spain and Portugal, emphasized:

“Spain continues to be a key market for Hilton and we are thrilled to expand our footprint further in the capital with the signing of DoubleTree by Hilton Madrid Principe de Vergara. With a prime location in the Salamanca neighbourhood, this new hotel will be an exciting addition to Hilton´s growing Spain portfolio, which has more than doubled in the last five years.”

Partners in Development

• Key International, a global real estate investment and development firm, will serve as the project’s developer.
• Panoram Hotel Management, one of Spain’s leading multi-brand operators, will manage the hotel. CEO Guillermo Pérez stated:

“By strengthening our partnership with Hilton, we can bring world-class hospitality standards to one of Madrid’s most iconic neighbourhoods.”

DoubleTree’s Growing Footprint

DoubleTree by Hilton is one of Hilton’s fastest-growing brands, with over 700 hotels and 158,000 rooms in 60 countries. Known for its warm hospitality, modern amenities, and signature chocolate chip cookie welcome, the brand continues to expand in Europe, with nearly 180 operating and pipeline properties across the continent.

Conclusion

The DoubleTree by Hilton Madrid Principe de Vergara represents Hilton’s strong commitment to Spain’s hospitality sector and the continued growth of its full-service portfolio in Europe. Set to open in 2026, the hotel will offer travelers a blend of comfort, convenience, and upscale amenities in one of Madrid’s most prestigious neighbourhoods.

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