Best Western Hotels & Resorts is one of the most recognized hotel brands in the world, offering a diverse portfolio that spans economy, midscale, and upscale segments. With over 4,700 properties in 100+ countries, Best Western provides flexible development options, strong brand recognition, and comprehensive operational support for hotel investors.

From Best Western Plus and Best Western Premier to the newer lifestyle brands like Vīb and GLō, the company caters to a wide range of traveler preferences — from business professionals to leisure tourists — while enabling owners to choose a concept that best fits their market.

Investment and Financial Overview

While exact figures depend on property size, location, and brand tier, here’s a general breakdown for Best Western franchise development:

• Initial Franchise Fee: $40,000 – $60,000
• Total Investment Range: $3.5 million – $13 million+
• Royalty Fee: 5% of gross room revenue
• Marketing Fee: 3% of gross room revenue
• Reservation Fee: Additional per-room booking charge

Best Western’s competitive fee structure and flexible brand standards make it a compelling choice for both new builds and property conversions.

Why Choose Best Western?

• Brand Variety – 18 distinct brands across multiple market segments.
• Flexible Conversions – Lower renovation requirements compared to some competitors.
• Loyalty Program – Best Western Rewards with over 50 million members worldwide.
• Strong Distribution – Global reservation systems and robust marketing support.
• Owner-Focused Model – A member-based governance structure gives franchisees a voice in brand decisions.

How HotelFranchiseMaster.com Can Help

We help investors navigate every step of the Best Western franchise process:

• Market research & site selection
• Brand selection from Best Western’s portfolio
• Franchise negotiations and contract assistance
• Design and construction guidance
• Operational training & revenue optimization strategies

Partner with HotelFranchiseMaster.com to bring a world-class Best Western property to your market — delivering trusted hospitality and profitable returns.