The Ascend Hotel Collection, part of Choice Hotels International, is a network of upscale, boutique, and historic hotels that maintain their independent identity while benefiting from Choice Hotels’ global reservation and marketing systems. Designed for travelers seeking authentic local experiences, Ascend properties stand out for their charm, individuality, and distinctive personality.

Unlike traditional hotel brands, Ascend Hotel Collection allows owners to retain their property’s unique style while leveraging a powerful support network for distribution, loyalty programs, and operational guidance.

Investment and Financial Overview

Opening an Ascend Hotel Collection property offers flexibility due to its independent model:

• Initial Franchise Fee: $15,000 – $25,000 per property
• Total Investment Range: $5 million – $20 million (varies greatly depending on property size, location, and renovation needs)
• Royalty Fee: 5% of gross room revenue
• Marketing Fee: 2% – 4% of gross room revenue

Because Ascend does not require strict architectural prototypes, conversion opportunities are common, making it attractive for boutique property owners seeking brand affiliation without losing their character.

Why Choose Ascend Hotel Collection?

• Independent but Supported – Retain your unique hotel identity while benefiting from Choice Hotels’ global platform.
• Diverse Portfolio – Includes boutique city hotels, mountain retreats, seaside resorts, and historic inns.
• Loyalty Power – Access to over 60 million Choice Privileges members worldwide.
• Marketing Reach – Global distribution channels, corporate accounts, and digital marketing support.
• Flexibility – Perfect for conversions, renovations, or repositioning existing hotels.

How HotelFranchiseMaster.com Can Help

At HotelFranchiseMaster.com, we help independent hoteliers and investors:

• Identify if Ascend is the right fit for your property
• Negotiate favorable franchise terms with Choice Hotels
• Plan renovations and upgrades to meet brand standards
• Develop marketing strategies to highlight your hotel’s unique story
• Optimize revenue with advanced pricing and distribution tools

Transform your property into a recognized boutique destination with Ascend Hotel Collection — without losing your hotel’s soul.