Aloft Hotels, part of Marriott International, has carved a niche in the hospitality industry as a bold, vibrant, and design-forward brand targeting modern travelers. Since its debut in 2008, Aloft has expanded rapidly across the globe, appealing to business and leisure guests who value technology, stylish spaces, and a social atmosphere. Known for its contemporary architecture, loft-inspired rooms, and lively common areas, Aloft is especially popular among younger demographics and urban markets.

Investing in an Aloft Hotels franchise offers the advantage of Marriott’s powerful brand recognition, reservation network, and loyalty program while tapping into a fresh, energetic brand identity that stands out in competitive mid- to upscale segments.

Investment and Financial Overview

Aloft Hotels is a franchise-friendly Marriott brand, making it accessible to qualified investors and developers. While costs vary by location, property size, and market, here’s a general breakdown:

• Initial Franchise Fee: $85,000
• Total Investment Range: $10 million – $23 million (including construction, furnishings, and startup costs)
• Royalty Fee: 6% of gross room revenue
• Marketing Fee: 3% of gross room revenue

With strong average daily rates (ADR) and a focus on high-occupancy urban and business markets, Aloft properties have strong earning potential, especially when paired with Marriott’s marketing and distribution power.

Why Choose Aloft Hotels?

• Part of Marriott International – Access to Marriott Bonvoy loyalty members and global reservation systems.
• Unique Brand Identity – Stand out with modern design, music-focused events, and tech-savvy features.
• Strong Market Appeal – Popular among millennials, Gen Z, and business travelers.
• Operational Support – Benefit from Marriott’s proven systems, training, and management expertise.

How HotelFranchiseMaster.com Can Help

At HotelFranchiseMaster.com, we specialize in helping investors and developers navigate the hotel franchise landscape. With Aloft Hotels, we can assist you in:

• Evaluating the right location and market fit
• Estimating investment costs and ROI potential
• Navigating Marriott’s franchise application process
• Securing financing and development partnerships
• Ensuring smooth pre-opening setup and operations

Our goal is to guide you from concept to grand opening with confidence, ensuring your Aloft hotel stands out in your market.