
Accor Hotels, one of the world’s leading hospitality groups, offers aspiring entrepreneurs a diverse portfolio of brands ranging from economy stays to luxury experiences. With over 5,400 properties in 110+ countries, Accor’s franchise model provides investors with global recognition, proven business systems, and extensive training support. In this guide by HotelFranchiseMaster.com, we explore the costs, benefits, and steps to owning your own Accor hotel.
Why Choose an Accor Franchise?

Accor’s brands include Raffles, Fairmont, Sofitel, Pullman, Swissôtel, Novotel, Mercure, Ibis, and more. This range ensures investors can select a brand tailored to their location’s demographics, tourism trends, and budget.
Accor’s loyalty program, ALL – Accor Live Limitless, connects over 85 million members worldwide, offering a steady stream of repeat guests. With advanced technology, marketing strategies, and a global reservations system, Accor hotels enjoy strong occupancy rates across various markets.
Accor Franchise Investment & Financials
Investment levels vary depending on brand, property size, and location:
- Initial Franchise Fee: $50,000 – $120,000
- Total Initial Investment: $5 million – $80+ million (luxury properties on the higher end)
- Royalty Fee: 4% – 6% of gross room revenue
- Marketing Fee: 2% – 3% of gross room revenue
Accor requires franchisees to maintain brand-specific standards for design, amenities, and service quality.
Accor’s Support for Franchise Owners
Accor provides a comprehensive suite of services to its franchise partners:
- Global distribution and reservations network
- International marketing and brand-building campaigns
- Operational support, including revenue management and quality control
- Extensive staff training and development programs
- Sustainability and innovation initiatives to improve guest experience and profitability
How HotelFranchiseMaster.com Can Help You Open an Accor Hotel
At HotelFranchiseMaster.com, we specialize in helping investors establish successful hotel franchises with global brands like Accor. Our services include:
- Feasibility studies and market analysis
- Brand selection guidance to match your investment goals
- Assistance with the franchise application process
- Financial planning and funding strategies
- Pre-opening operations, recruitment, and staff training support
From luxury Fairmont Resorts to high-performing Ibis budget hotels, our expertise ensures your Accor property is positioned for long-term success.

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