Newton, MA – April 30, 2025 – Sonesta International Hotels Corporation (Sonesta) has announced the extension of its Master Franchise Agreement with GHL Hoteles (GHL) through 2034, reinforcing its long-term commitment to Latin America and securing growth opportunities across Peru, Colombia, Ecuador, Chile, and Argentina.

The renewed deal ensures that most of Sonesta’s brands—from economy to upscale—will continue to be developed and franchised in these key markets under GHL’s management. This extension underscores Sonesta’s momentum in the region and reflects a shared vision of expanding through conversions and new-build projects.

“Latin America continues to be a region of significant opportunity for Sonesta. Renewing our Master Franchise Agreement with GHL ensures a strong foundation for future expansion, and we’re excited to bring more of our brands to travelers across these important markets,” said Brian Quinn, Sonesta’s Chief Development Officer.

Expanding Footprint in Latin America

Sonesta has been present in the region since 1998, when it debuted with the Sonesta Hotel El Olivar in Lima, Peru. Since then, the company has partnered closely with GHL, one of Latin America’s most respected hospitality leaders, to expand its portfolio.

Currently, GHL manages 14 Sonesta properties across the continent:

• Colombia: 7 hotels
• Peru: 5 hotels
• Ecuador: 1 hotel
• Chile: 1 hotel

The partnership continues to show results, with the Sonesta Hotel Miraflores in Lima set to open in summer 2025, further strengthening Sonesta’s presence in Peru’s capital.

About GHL Hoteles

Headquartered in Colombia, GHL Hoteles is a multi-brand hotel management company with 63 hotels across nine countries and more than 7,600 rooms. Backed by Advent International, GHL is recognized for delivering strong financial performance and high-quality guest experiences, making it one of the most trusted hotel operators in the region.

About Sonesta

Sonesta is the 8th largest hotel company in the United States, with approximately 1,100 properties and 100,000 rooms across 13 distinct brands, including The Royal Sonesta, Sonesta Hotels & Resorts, Sonesta Select, Sonesta ES Suites, Red Lion Hotels, and Americas Best Value Inn. The company’s award-winning Sonesta Travel Pass loyalty program continues to drive guest retention and value for franchisees.

Conclusion

The extension of the Sonesta–GHL Master Franchise Agreement through 2034 marks a major milestone for both companies, ensuring long-term growth in Latin America’s vibrant hospitality markets. With a balanced focus on urban business hubs and leisure destinations, Sonesta is positioned to capture increasing demand across the region.